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Dan Ariely

Monday, August 07, 2017
10:45am

Location Amphitheater

Gate pass required. Purchase at our Main Gate Welcome Center, (716) 357-6250

James B. Duke Professor of Psychology and Behavioral Economics, Duke University

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine and the Department of Economics. He is also a founding member of the Center for Advanced Hindsight.

Ariely is the author of the New York Times best-seller Predictably Irrational: The Hidden Forces that Shape Our Decisions and of The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home. Using simple experiments, he studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His research has been published in leading psychology, economics and business journals, and has been featured occasionally in the popular press. He is a regular contributor to Marketplace.

Ariely has taught at MIT, Princeton, Stanford and the University of California, Berkeley. He earned a bachelor’s degree in psychology from Tel Aviv University, his master’s and doctoral degrees in cognitive psychology from the University of North Carolina, and a doctorate in business administration from Duke University.

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